Planning your retail strategy starts with following your shoppers to where they will go next. Throughout the year WSL conducts national research studies among thousands of shoppers and interprets the findings into what our clients need to be ready for.
And, we deliver global retail innovation that will influence shoppers' expectations of what the shopping experience needs to become. Helping brands and retailers anticipate shoppers' needs, wants and values starts with How America Shops® shopper research.
Don't think men want makeup? Think again as these mass retailers and specialty brands pioneers lead men to new categories. Men have been quietly pushing category growth in Wellness and Beauty including Men’s Skincare, Hair Care and Makeup, as well as mindfulness, nutrition, yoga, and more. Men’s engagement in these categories is accelerated by these smart marketers who are early into seeing the opportunity with men in brick stores and online.
Related Blog Article: 3 Ways to Know if Your Beauty Brands are Man Enough
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