The shopping culture today is defined by speed and spontaneity, and this has far reaching impact on building shopper loyalty to a brand and a retailer.

Shopping is organized in a new way to get it done faster, but it is not all about buying online, since most CPG is still bought in a store.

In this report you will find windows of opportunity to interrupt the rote, grab and go shopping behavior that undermines brands.

Retailers will discover the new drivers to create chain loyalty – and be surprised at how Amazon is a distant #2 for shopper brand loyalty.

To purchase this report or to learn more, contact us directly:

Candace Corlett, President
ccorlett@wslstrategicretail.com
212 . 924 . 7780

Loyalty in the Grab & Go Shopping World - Sample 1
Loyalty in the Grab & Go Shopping World - Sample 2

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Our Shopper Research report explains what’s behind shopper behaviors, including the sentiments that influence how they spend their time and money, and what engages them emotionally. If you’re not a subscriber, send us a message using the form here.

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Questions? Ask our expert
Candace Campbell, Research Manager

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