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Shopper Insights

Planning your retail strategy starts with following your shoppers to where they will go next. Throughout the year WSL conducts national research studies among thousands of shoppers and interprets the findings into what our clients need to be ready for.


And, we deliver global retail innovation that will influence shoppers' expectations of what the shopping experience needs to become. Helping brands and retailers anticipate shoppers' needs, wants and values starts with How America Shops® shopper research.

The World Largest Store: Macy’s Herald Square - Free Sample

The World Largest Store: Macy’s Herald Square - Free Sample

On Monday, June 22, the world's largest store, Macy’s Herald Square Flagship reopened in NYC.

WSL has scouted Macy’s in different cities to see how the department store compares in each location.

In this deck, we share how this sprawling 2.5 million square foot store, spanning 11 floors, reopened safe shopping and omnichannel services.

Macy’s had an emphasis on safety, but the merchandise was a miss – with sales on winter jackets, Christmas and Valentine pajamas, and a bit of summer clothing mixed in.

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The World Largest Store: Macy’s Herald Square - Free Sample

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