Planning your retail strategy starts with following your shoppers to where they will go next. Throughout the year WSL conducts national research studies among thousands of shoppers and interprets the findings into what our clients need to be ready for.
And, we deliver global retail innovation that will influence shoppers' expectations of what the shopping experience needs to become. Helping brands and retailers anticipate shoppers' needs, wants and values starts with How America Shops® shopper research.
WSL is continuing our travels looking at Reopened Retail and we have made our way to The Domain – an outdoor shopping mall in Austin, Texas.
Despite the spacious outdoor setting, we spotted only about 60 shoppers. We shopped at over 20 stores to see how they were addressing cleanliness, safety, merchandising, services and overall in-store experience.
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