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Shopper Insights

Planning your retail strategy starts with following your shoppers to where they will go next. Throughout the year WSL conducts national research studies among thousands of shoppers and interprets the findings into what our clients need to be ready for.


And, we deliver global retail innovation that will influence shoppers' expectations of what the shopping experience needs to become. Helping brands and retailers anticipate shoppers' needs, wants and values starts with How America Shops® shopper research.

Reopened Retail Part 4: NYC - Free Sample

Reopened Retail Part 4: NYC - Free Sample

New York shut down in March and became the pandemic hot spot. Now after more than 100 days, New York City was given the green light on June 22 to reopen non-essential retail, salons, and outdoor dining.

WSL took a Retail Safari® around two NYC neighborhoods: Herald Square & the Upper West Side to see what retail reopening looked like for Macy’s Herald Square Flagship, Forever 21, Riley Rose, and more.

Most standard safety precautions were met; however, the stores need to think deeper if they want shoppers to spend. Opportunities are all around – in merchandise, displays, sales, and more.

Get this report for your tour of how NYC reopened with social distancing, narrow streets and lots of people.


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Reopened Retail Part 4: NYC - Free Sample

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