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Shopper Insights

Planning your retail strategy starts with following your shoppers to where they will go next. Throughout the year WSL conducts national research studies among thousands of shoppers and interprets the findings into what our clients need to be ready for.


And, we deliver global retail innovation that will influence shoppers' expectations of what the shopping experience needs to become. Helping brands and retailers anticipate shoppers' needs, wants and values starts with How America Shops® shopper research.

New Report: RESET The Big Business of WELL

New Report: RESET The Big Business of WELL

This new report delivers two important findings to help you  “Reset” your WELL opportunity.

  1. Strong WELLness habits were in place before COVID-19, and shoppers will continue to prioritize immunity, hydration, “free from” products and looking healthy.  Some may take awhile to get back into their routine, but they will.  The Reset WELL challenge is to deliver healthy choices that are easy and affordable for all.  
  2. Similar to shopping, health care delivered via technology took a big leap forward during the pandemic, and Telehealth and easy access Clinics are here to stay.  If retailers want to be health centers they will need to differentiate, include telehealth, and catch up to Urgent Care centers.

Contact us for more: Elise Marshall
212 . 924 . 7780

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New Report: RESET The Big Business of WELL

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