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Shopper Insights

Planning your retail strategy starts with following your shoppers to where they will go next. Throughout the year WSL conducts national research studies among thousands of shoppers and interprets the findings into what our clients need to be ready for.

And, we deliver global retail innovation that will influence shoppers' expectations of what the shopping experience needs to become. Helping brands and retailers anticipate shoppers' needs, wants and values starts with How America Shops® shopper research.

Shopping Next: What Will Stick or Slip

Shopping Next: What Will Stick or Slip

March 2020: Every aspect of life was turned upside down – Work-life, School life, Home Life, and certainly Shopping Life®. Nine months later, in November 2020, WSL studied shoppers to understand which shopping habits learned during the pandemic will stick going forward, and which will slip away, which social and product values shoppers will continue to pay for, and which shoppers will drive the transformation in retail sparked by COVID-19.

Contact us for more: Candace Corlett
ccorlett@wslstrategicretail.com
212 . 924 . 7780

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Shopping Next: What Will Stick or Slip
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