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Shopper Insights

Planning your retail strategy starts with following your shoppers to where they will go next. Throughout the year WSL conducts national research studies among thousands of shoppers and interprets the findings into what our clients need to be ready for.

And, we deliver global retail innovation that will influence shoppers' expectations of what the shopping experience needs to become. Helping brands and retailers anticipate shoppers' needs, wants and values starts with How America Shops® shopper research.

The Bridge to an Open Society

The Bridge to an Open Society

As stores re-open, retail will be on a rollercoaster ride.  As shoppers swing from panic stock-up to frugal shopping, categories, brands, and retail choices will be impacted. You need to know how to plan for the next 6 – 12 months.

WSL’s How America Shops® report, The Bridge to an Open Society, will enable you to do just that with deep insights into how shoppers, categories and retail are changing.  This report focuses on:

  1. Category Buying Decisions as retail restocks
  2. Shifting Retail Choices as non-essential retail opens
  3. If New and Old Brands and New Websites will stick
  4. The Impact of Fear vs. Confidence on personal finances (trended vs. April 20)

Two large findings need to be considered in your 2021 plans:

The 40% of shoppers who are already struggling financially and reducing spending by changing what they buy and where they buy it, and,

Those who want to maintain the status quo in the brands they buy because buying the brands they like is one small way to feeling like life is “normal.”

Get the list of Categories and Retailers Covered

Contact us directly for more information and pricing:

Candace Corlett
212 . 924 . 7780

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The Bridge to an Open Society

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