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Shopper Insights

Planning your retail strategy starts with following your shoppers to where they will go next. Throughout the year WSL conducts national research studies among thousands of shoppers and interprets the findings into what our clients need to be ready for.

 

And, we deliver global retail innovation that will influence shoppers' expectations of what the shopping experience needs to become. Helping brands and retailers anticipate shoppers' needs, wants and values starts with How America Shops® shopper research.

The Pandemic Wellness Opportunity

The Pandemic Wellness Opportunity

We are in the midst of a health crisis in which 73% of shoppers are living in fear of getting sick.

Desperate times mean big opportunities for retailers – yet surprisingly, we have not seen retailers act boldly or quickly on this shopper need.

On this Retail Safari®, we show you the few retailers who are helping shoppers get better and more convenient wellness solutions.

The Pandemic Wellness Opportunity
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