Future Now Future Next — Volume 3 [ 2024 ]
Unique and disruptive innovation in CPG has declined while shoppers have become increasingly frustrated with rising prices for the same—or smaller—packaging. As a result, shoppers at all income levels are trading down or switching brands. This presents challenges, but also an opportunity for brands and retailers to refocus efforts on launching truly differentiated products to excite shoppers and build back waning loyalty.
This Future Now Future Next report helps you think about ways to ensure your future retail strategy is set up to win with these savvy shoppers.
Our latest shopper insights – at your fingertips
Our national How America Shops® surveys explain what’s driving shopping behaviors, sentiments that influence how and where shoppers spend time and money what engages them emotionally, how categories and the retail landscape will be impacted. If you’re not a subscriber, send us a message using the form here.If you are a subscriber, you can access the report by signing into your account.
