In this report, we step back from all the shopper data and look at the big trends that we see shaping the future of shopping. We identified that the world [shopping] order is in disarray and as a result, control is now everything.
Some of the shopper trends that are shaping this movement are the agnostic shoppers that are moving away from traditional forms of shopping, Gen Z that is transforming how we shop and that 82% of shoppers buy what they need wherever they see it.
We outline the 5 steps to win control and break through the chaos of today.
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