Shoppers had been self-solving to make CPG easier and faster to shop since 2016. Then the pandemic allowed more shoppers to become expert online shoppers at their favorite chains. In this report, we look at the emerging, unintended consequences for brands — more brand switching online, more pre-shopping online offset by shoppers willing to pay more for the convenience of curbside or delivery, and the retailers’ openness to improve their web world.
In this report, we deliver the facts and ask the questions that will let you envision the challenges to your business in this bigger omni universe.
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Our national How America Shops® surveys explain what’s driving shopping behaviors, sentiments that influence how and where shoppers spend time and money what engages them emotionally, how categories and the retail landscape will be impacted. If you’re not a subscriber, send us a message using the form here.If you are a subscriber, you can access the report by signing into your account.
