Shoppers had been self-solving to make CPG easier and faster to shop since 2016. Then the pandemic allowed more shoppers to become expert online shoppers at their favorite chains. In this report, we look at the emerging, unintended consequences for brands — more brand switching online, more pre-shopping online offset by shoppers willing to pay more for the convenience of curbside or delivery, and the retailers’ openness to improve their web world.
In this report, we deliver the facts and ask the questions that will let you envision the challenges to your business in this bigger omni universe.
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