Shoppers are adjusting their shopping behaviors and budgets for the long haul as 90% expect the high inflation prices they are experiencing today to be around for a long time to come.
Over 2/5 of shoppers are cutting back on how they spend in order to cover their basic bills like utilities and housing and groceries, with adjustments that will have a long-term impact on brands and retailers.
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Our latest shopper insights – at your fingertips
Our national How America Shops® surveys explain what’s driving shopping behaviors, sentiments that influence how and where shoppers spend time and money what engages them emotionally, how categories and the retail landscape will be impacted.