WSL Search Results
The Store of the Future: A Community Hub
Kids Foot Locker and Adidas present the Store of the Future: a Community Hub where shoppers socialize, experience a brand, and shop together. In a digital world, shoppers are looking for a human store and a happy shopping experience. Kids Foot Locker’s House of Play in Dallas, Texas and Adidas’...Learn More
Walking the Talk of the New Inclusion
Just a few years ago, being inclusive in retail meant recognizing non-binary consumers and those with “differently shaped” bodies. But to be fully inclusive, retailers and brands will have to embrace a much wider spectrum of differences, some of which we can’t even see. Our scouts have been researching the...Learn More
How Women's Health Brands Are Driving the Future of the Category
By Emily Burns, OCT 06, 2023 || BeautyInc. – A Publication of WWD A look at how brands including Womaness, Kindbody and Bayer are employing products, campaigns and community to destigmatize women’s health. At the Beauty & Wellness Forum, Wendy Liebmann, chief executive officer and chief shopper at WSL Strategic...Learn More
Gen Alpha’s Influence Is Taking Hold at Retail
WSL has long advised that to know the shopper, you have to follow the shopper. And today, many of those shoppers are following someone in very small shoes. Gen Alpha, the oldest of whom are just approaching 14, have outsized influence as consumers. These brands and retailers are responding, with...Learn More
50:50 Retail. A Prototype for the Future. Right Now, with Dan O'Connor | EP50
In this episode: Wendy Liebmann talks with Dan O’Connor, founder of the Future Commerce Initiative and Executive in Residence at the Harvard Business School, about the future of commerce and retail. They discuss: How retail is fast moving into a 50:50 (in-person vs. not-in-person) world. The dramatic complexity of the...Learn More
The Infinite Store Inside a Small Format
For our latest Retail Safari® excursions, our scouts visited several new retail concepts that meet the consumer’s preference for a quick trip but with innovative merchandising and experiential perks. What each of these store formats has in common: a small footprint where consumers can shop fast. Here’s what they get...Learn More