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The WSL Blog: Our key insights in story form
Learn more about what we know. Our Shopper Trends blog brings our shopper insights to life in formats that are relevant to you. And we often share what’s next in our research, so you have it first.
Leadership
Virtually every retailer relies on data to better understand its shoppers. But the human behind the data can be obscured by the quest for more...
Sep 16 2025
