Jellycat opened a Fish & Chips van within Selfridges modeled after a food truck. Staff prepare the “food” using the food-shaped stuffed animals – pulling the fish and chips out of the fryer, drizzling ketchup on top, and then wrapping them up in sandwich paper. Watch Video →
![Top Innovator featuring Jellycat Popup](https://wsl-wp-staging.s3.amazonaws.com/wp-content/uploads/2023/03/12193846/356x504-Aug24_TopInnovator-JellycatPopup.jpg)