E.l.f. Up! within Roblox is designed to teach financial literacy and entrepreneurial skills to users. Now, with the help of Walmart, E.l.f. is offering a virtual kiosk that allows gamers to purchase physical goods and receive a “virtual twin” for their avatar, aiming to reach younger shoppers.
![WSL Top Innovator ELF Beauty online store via Roblox](https://wsl-wp-staging.s3.amazonaws.com/wp-content/uploads/2023/03/02203545/356x504-Jul24_TopInnovations-ELFWalmart.jpg)