WSL Search Results
The Future of Beauty: K-Beauty, Viral Fragrances, and the TikTok Effect | EP106
In this episode: Wendy Liebmann and Elia Auchane recap their recent trip to Cosmoprof North America in Miami. Together, they explore the shifting landscape of the beauty industry, questioning if the sector is “tapped out” while identifying the viral trends, from K-Beauty to Middle Eastern fragrances, that are currently dominating...Learn More
How America Shops® with AI: An Evolution, not a Revolution
Everywhere you turn people are talking about how AI is changing the workplace, the economy, even the arts and dating! But so often the shoppers’ voices are missing from the conversation. We determined to rectify that in this new study. We conducted in-depth one-on-one interviews to understand how people, across...Learn More
TikTok Shop, Agentic AI, and the Future of Retail Trust with Kelsie Johnston | EP105
In this episode: Join host Wendy Liebmann as she sits down with Kelsie Johnston, a retail strategist with a career spanning Macy’s, Walmart, Coty, and most recently, TikTok. In this episode of Future Shop, Kelsie breaks down the seismic shift from traditional omnichannel retail to the exploding world of social...Learn More
WSL Strategic Retail Looks Ahead: 7 Shopper Trends for 2026 and Beyond
What will 2026 bring to retailers and brands? Our extensive library of research provides an instructive narrative of what companies should prepare for in the coming year. We’ve identified seven shopper movements, and the 2026 predictions they suggest, here. Retailers and Brands, We Have a New Year’s Gift for You....Learn More
The ‘Toyification’ of Beauty Is Here to Stay
By James Manso, DECEMBER 23, 2025 || A Publication of WWD (BeautyInc) Brands like Daise and Notewrks are increasingly fashioning their products, packaging and marketing in toy-like ways. “As the world’s gotten more grim and chaotic, beauty has always been in that category that’s not just about holding up in...Learn More
Retail’s Next Act: Human Connection in an AI World with Christi Geary | EP104
In this episode: In this episode, Wendy Liebmann sits down with Christi Geary, EVP at Advantage Marketing Partners, to explore the evolving landscape of retail and the enduring power of the human connection. They dive into the intersection of technology and emotion, discussing why physical retail remains vital despite the...Learn More