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shopper research

Seismic Population Shifts Demand New Retail Strategies

In this study we present a look at how the changing demographics and household types in America affect shoppers’ behaviors. We look at the traditional How America Shops® measures of financial comfort and see security rebound from where it was at the end of 2023 to be more in line...Learn More

article

Millions of Shoppers Take Diet Drugs. What’s In Their Shopping Carts?

By 2030, an estimated 15 million people are expected to be using GLP-1 drugs for weight loss. We wanted to know: What opportunities does this present for food retailers and brands? If people on weight-loss programs buy less food, how do they compensate for nutrition? We’re asking users of weight-loss...Learn More

retailer innovators

Retail Safari® SNAP - May 2024 Edition

In this issue we present the ultimate in-store retail experiences with focus on community, sustainability, and quick, easy meals: Samsung Gangnam – Seoul, South Korea The Body Shop – Toronto, Canada Trader Joe’s Pronto – New York, NY   Retail Safari® SNAP fuels you, and your teams, with the latest...Learn More

podcast

The Future of Retail with Helena Foulkes | EP74

In this episode: Wendy Liebmann, WSL’s CEO and Chief Shopper, talks to Helena Foulkes, current board member of Costco & Harry’s, former president of CVS Pharmacy and CEO and Board Member of the Hudson’s Bay Company, amongst other roles. They discuss: Her reflections on the pandemic: What she has learned...Learn More

report

New Page - Test

Two New How America Shops® Studies: Shopper Shifts You Need to Understand to Grow in 2025 & Beyond WSL’s Future Shop Podcast WSL’s Future Shop Podcast is an unvarnished view of where shoppers and retail are headed. Made for, and by, industry disruptors. WSL’s CEO & Chief Shopper, Wendy Liebmann...Learn More

report

New Studies

Two New How America Shops® Studies: Shopper Shifts You Need to Understand to Grow in 2025 & Beyond Seismic Population Shifts Demand New Retail Strategies May 2024 Insights to help brands and retailers. Traditional segments shrink: Millennials with children decline. Choosing a single life. 31% of US Pop lives alone...Learn More

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