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retailer innovators

New Rules of The Digital Shopper

Discovery, engagement, and influence now form a nonstop cycle where shoppers don’t just find products — they experience them through creators, communities, and convenience. The retailers winning today aren’t chasing clicks; they’re designing for behavior. In this edition of the Retail Safari® Newsletter, we explored how brands are showing up...Learn More

podcast

The Agentic AI Revolution: What Companies Need to Know for 2026 | EP102

In this episode: Wendy Liebmann and Justin Honaman (Amazon Web Services) dive into the chaotic yet exciting world of retail and technology as 2025 wraps up. From AI’s real-world impact on commerce to the rise of “agentic AI,” they explore what’s truly changing the business—and what’s just hype. They also...Learn More

podcast

How to Build a Brand with Purpose, one Retailer at a Time with April Showers | EP101

In this episode: In this episode, Wendy Liebmann sits down with April Showers, the founder of Afro Unicorn®, a brand born from purpose, community, and the need for representation. They discuss how April’s personal passion and smart retail partnerships brought her vision to life. Episode highlights: How Afro Unicorn grew...Learn More

article

Why Older Shoppers Matter More in Times of Chaos: 5 Opportunities

In 25 years, American consumers have endured a succession of social and economic events that have changed how we live and shop – and those changes differ among generations. So we delved into our latest “How America Shops® in Chaos” report to learn specifically how older shoppers are responding. Not...Learn More

report

Retail Safari® Immersion with WSL - Meijer

Join us for a Retail Safari® Immersion Meijer Growth Activation Retail Immersion Grand Rapids, Michigan January 14th & 15th, 2026 Following our 2025 Retail Safari® Immersion, we are moving into the next phase – Activation. Our HBC Activation Workshop will immerse you in driving growth and innovation across the business,...Learn More

podcast

How America Shops® in Chaos. What’s Worth It Now? with Rich Kaminski | EP100

In this episode: In this milestone episode, Wendy Liebmann celebrates 100 episodes of Future Shop with WSL’s newest Director of Research & Insights, Rich Kaminski. Together, they unpack the latest How America Shops® in Chaos study — revealing how shoppers are navigating a world defined by constant disruption, rising prices,...Learn More



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