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Walking the Talk of the New Inclusion
Just a few years ago, being inclusive in retail meant recognizing non-binary consumers and those with “differently shaped” bodies. But to be fully inclusive, retailers and brands will have to embrace a much wider spectrum of differences, some of which we can’t even see. Our scouts have been researching the...Learn More
How Women's Health Brands Are Driving the Future of the Category
By Emily Burns, OCT 06, 2023 || BeautyInc. – A Publication of WWD A look at how brands including Womaness, Kindbody and Bayer are employing products, campaigns and community to destigmatize women’s health. At the Beauty & Wellness Forum, Wendy Liebmann, chief executive officer and chief shopper at WSL Strategic...Learn More
Walmart, Target and Kohl’s Take on Amazon Prime Deal Days
When Amazon Prime announced its 48-hour sales extravaganza, called Big Deal Days, which begins six weeks before Black Friday, several retailers including Walmart, Kohl’s and Best Buy were quick to launch their own competing events. Here’s what these super-early holiday efforts have in common, based on our own Retail Safari®...Learn More
Retail Leaders Define 6 Vital Trends for 2024-2025 | EP60
In this episode: Wendy Liebmann talks to six industry leaders about key trends that will impact retail in 2024-2025. Listen to: They discuss: The health and wellness revolution at retail, and how to define women’s wellness. The new generation cohort driving growth: how 50+ consumers are the big opportunity now....Learn More
Unlocking the Door to [Shopper] Happiness
As shoppers adapt to life post-Pandemic, and grapple with the effects of inflation, retailers and brands should think about how they can enhance shoppers’ happiness and overall wellbeing. In this Retail Safari®, we reveal: Insights from our How America Shops® reports that reveal what shoppers believe contributes to a happy...Learn More
The Paradox of the New Shopping World with Candace Corlett | EP59
In this episode: Wendy Liebmann talks to WSL’s president Candace Corlett about the latest How America Shops® research that addresses the foundational changes in shopper sentiment and behavior as a result of five years of turmoil. (That’s right, it’s not only about the pandemic.) They discuss: The paradox of shoppers’...Learn More