WSL Search Results
WSL Dives Into Gen Z: The Categories & Retailers They Shop
Retailers and brands know a lot about how Gen Z shops, generally, but what about the ways they prioritize certain categories over others? From WSL report, “Gen Z: The Next Shopper Revolution,” here are a few category insights that surprised us. What Does Gen Z Want More, Enhanced Water or...Learn More
Retail Keep Up! Hurry Up! | EP17
In this episode: Our own Wendy Liebmann and Paco Underhill, founder of Envirosell, the behavioral research company, discuss how retail must respond faster to social change if it is to keep up with shoppers. Wendy and Paco discuss: What shoppers expect now from retailers and brands What made a good...Learn More
Brands Lose Loyalty Online
Online grocery sales soared by 54% in 2020, creating logistical challenges, but also unintended consequences for brands. As we learn here, buying CPG online raises a loyalty concern for brands. Shoppers surveyed for WSL’s How America Shops® research said they are far more likely to switch brands online than in-store. We...Learn More
Walking the Talk of Inclusion
Shoppers want to feel welcomed everywhere, and retail is not excluded. More consumers support brands that promote equality – and the louder, the better. WSL’s experts share their firsthand examples of brands and retailers doing just that, including Unilever, M.A.C and Trader Joe’s. Shoppers are Equality Activists. How is Retail...Learn More
Recession, Poof! WSL Research Shows 70% are Fiscally Upbeat
WSL’s How America Shops® research shows more than 70% of shoppers are secure or optimistic about their finances. And as the weather warms, vaccinated shoppers are more eager to return to brick stores. Here’s what retailers can do to meet the shopper’s pent-up passion to go out and spend. Talk...Learn More
The Color of Retail with Terry Thomas | EP16
In this episode: Our own Wendy Liebmann and Terry Thomas, EVP & Chief Customer Officer, Unilever US, discuss how diversity and inclusion are critical to building a modern, socially responsible company that today’s shoppers expect. What Diversity and Inclusion actually mean (it’s more than ethnicity) Why an intrinsic, top-down approach...Learn More