WSL Search Results
7 Trips from 7 Explorers: WSL’s Best Retail Roundup
WSL’s experts are committed to examining retail strategies, but we’re regular shoppers, too. So what does the Shopping Life® look like through the eyes of an experienced retail explorer? We share what shoppers told us they expect in the store now, and our own best shopping experiences so far in...Learn More
The Future of Retail Leadership | EP18
In this episode: Wendy Liebmann discusses the expertise, mindset and agility retail leaders will need in the future with Professor Stephan Kanlian, Chairperson of FIT’s Master’s Program in Cosmetics and Fragrance Marketing and Management, and Morgan Hagney, AVP, Maybelline New York. They discuss: Critical capabilities required in the new phygital...Learn More
WSL Dives Into Gen Z: The Categories & Retailers They Shop
Retailers and brands know a lot about how Gen Z shops, generally, but what about the ways they prioritize certain categories over others? From WSL report, “Gen Z: The Next Shopper Revolution,” here are a few category insights that surprised us. What Does Gen Z Want More, Enhanced Water or...Learn More
Retail Keep Up! Hurry Up! | EP17
In this episode: Our own Wendy Liebmann and Paco Underhill, founder of Envirosell, the behavioral research company, discuss how retail must respond faster to social change if it is to keep up with shoppers. Wendy and Paco discuss: What shoppers expect now from retailers and brands What made a good...Learn More
Walking the Talk of Inclusion
Shoppers want to feel welcomed everywhere, and retail is not excluded. More consumers support brands that promote equality – and the louder, the better. WSL’s experts share their firsthand examples of brands and retailers doing just that, including Unilever, M.A.C and Trader Joe’s. Shoppers are Equality Activists. How is Retail...Learn More
Recession, Poof! WSL Research Shows 70% are Fiscally Upbeat
WSL’s How America Shops® research shows more than 70% of shoppers are secure or optimistic about their finances. And as the weather warms, vaccinated shoppers are more eager to return to brick stores. Here’s what retailers can do to meet the shopper’s pent-up passion to go out and spend. Talk...Learn More