WSL Search Results
Victoria’s Secret: From Aspirational to Inclusive
For much of its history, Victoria’s Secret represented an aspirational definition of femininity and sexy. Now, it is on a mission to expand its definition of sexy – and become every woman’s biggest advocate. The transformation from aspirational to inclusive started with a makeover of imagery in its brick-and-mortar stores,...Learn More
How to Rebrand A Retail Icon with Martin Waters | EP24
In this episode: Wendy Liebmann talks with Martin Waters, CEO of Victoria’s Secret, about the transformation of the iconic Victoria’s Secret brand, with lessons for retailers and brands about how to stay relevant, always, and how to boldly move ahead when evolution is not an option. They discuss: How to...Learn More
The New Shopper Truths with Candace Corlett | EP23
In this episode: WSL’s Wendy Liebmann, CEO, and Candace Corlett, President, discuss WSL’s latest research, the health and wellness shopper revolution it reveals and the implications for retailers and brands. They discuss: How health and wellness has changed over the last 8 years, and the new conditions, such as mental health,...Learn More
Destination: Innovation. 4 Retail-Shaking Store Concepts
Sure, more shoppers are going back to stores, but which ones, and for what reasons? Now that tech has irreversibly changed the shopping trip, retailers have to anticipate a future when consumers find stores less important. These innovative approaches, discovered by our WSL Retail Safari® scouts, are turning stores into...Learn More
Ulta at Target
Convenient, easy shopping at Target has joined forces with the brands and beauty expertise at ULTA. This store-in-store concept brings prestigious ULTA brands to Target, adds an ULTA beauty advisor, offers fast hand-held checkout, a linked Target-ULTA rewards program, creates a destination to bring more shoppers into Target – and introduces ULTA to more shoppers. A win for all! Contact us...Learn More
E-Commerce Marketplaces: White Space? Or Black Holes? with Brand3P | EP22
In this episode: Wendy Liebmann talks with Ping Hao and Burke White, founders of Brand3P, and creators of the Walmart.com marketplace about the current opportunities — and challenges — for brands and retailers as e-commerce marketplaces fast become a primary distribution channel. They discuss: Why marketplaces are growing (Hint: because...Learn More