WSL Search Results
Gen Z Cares But Expects Retailers to Care More
Members of Gen Z care about social issues, but they also demand that retailers and brands make sustainable, conscious consumerism easy to achieve. We pulled Gen Z responses from two How America Shops® 2021 reports and compiled the results, to reveal a telling pattern. Do You Really Know What Gen Z Cares About? WSL’s...Learn More
Retail Innovation: What’s Working, and Not with Candace Corlett | EP25
In this episode: Wendy Liebmann and Candace Corlett walk – and talk – you through a virtual Retail Safari®. They share their latest observations of what’s working and not at retail – from department stores, drug stores, mass merchants, specialty beauty and more… They discuss: How department stores are winning...Learn More
Victoria’s Secret: From Aspirational to Inclusive
For much of its history, Victoria’s Secret represented an aspirational definition of femininity and sexy. Now, it is on a mission to expand its definition of sexy – and become every woman’s biggest advocate. The transformation from aspirational to inclusive started with a makeover of imagery in its brick-and-mortar stores,...Learn More
How to Rebrand A Retail Icon with Martin Waters | EP24
In this episode: Wendy Liebmann talks with Martin Waters, CEO of Victoria’s Secret, about the transformation of the iconic Victoria’s Secret brand, with lessons for retailers and brands about how to stay relevant, always, and how to boldly move ahead when evolution is not an option. They discuss: How to...Learn More
The New Shopper Truths with Candace Corlett | EP23
In this episode: WSL’s Wendy Liebmann, CEO, and Candace Corlett, President, discuss WSL’s latest research, the health and wellness shopper revolution it reveals and the implications for retailers and brands. They discuss: How health and wellness has changed over the last 8 years, and the new conditions, such as mental health,...Learn More
Destination: Innovation. 4 Retail-Shaking Store Concepts
Sure, more shoppers are going back to stores, but which ones, and for what reasons? Now that tech has irreversibly changed the shopping trip, retailers have to anticipate a future when consumers find stores less important. These innovative approaches, discovered by our WSL Retail Safari® scouts, are turning stores into...Learn More