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WSL Search Results

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5 Ways Gen Z are Defining Wellness, and Why Retail Should Care

By Emily Dougherty, October 21, 2022 ||  BeautyInc. –  A Publication of WWD Women over the age of 50 have been routinely ignored by marketers for decades. Now, though, healthier and wealthier than any generation of women before them, Gen X is coming resolutely into focus. As American women age, they start...Learn More

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The WSL List: Retailers That Stand Out, For Better & Worse

It’s that time of year when we look back over the past 12 months and assess the retail winners, losers and those in between. This year’s WSL List includes not only big brand names, but it also identifies five themes that inform what we call Shopping Life®. Here’s a sneak...Learn More

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Driving Consumers to Stores

Beauty Insight // January 22, 2019 // Issue 189 WSL Strategic Retail CEO & chief shopper Wendy Liebmann:  “Shoppers go to physical stores for a variety of reasons. ‘I want it now’, because [the product has] run out or because they saw it on Instagram, is still a viable reason...Learn More

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Robomart May Resurrect the Strip Mall: Future Shopping Life

If self-driving stores and same-day delivery are the future of Shopping Life®, encouraging shoppers to stay at home, then what will become of traditional (and outmoded) centers? We have a few ideas… but what are yours? We thought Shopping Life® had changed in the last five years, but the next...Learn More

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Are You Speaking Your
Shoppers’ Language?

Communication is the basis of a healthy shopper relationship, but lots of retailers that sell similar products communicate in very different ways. Are you getting your message right?  Is it just a Barbie Dreamhouse, or a guarantee of a good night’s sleep? This is how different retailers present one popular toy...Learn More

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Holiday Sales Look Bullish
– But Retailers Should Be Worried

By Emily Dougherty, October 21, 2022 ||  BeautyInc. –  A Publication of WWD Women over the age of 50 have been routinely ignored by marketers for decades. Now, though, healthier and wealthier than any generation of women before them, Gen X is coming resolutely into focus. As American women age, they start...Learn More

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