WSL Search Results
Find Out How Retailers are Eliminating Packaging
The fringe movement of sustainability is moving into the mainstream, fast. Nearly 90% of your shoppers are reusing the bottles and bags their products come in, and we predict they will focus on “first-use” packaging next. The WSL “Fill’er Up” report shows how three merchants are eliminating waste and discovered...Learn More
What does ‘Change Now’ Mean? 5 Shopping Shifts to Watch
Forget merchandise, Forget promotions. Forget ads. Being a part of change today means accepting that shoppers expect retail to play a fundamentally different role in their lives. And they expect it Now. Our How America Shops® report, “Change Now,” is a real-time example of how much faster change is occurring...Learn More
A New Set of Values is Changing Shopping Life
In 2020, brands and retailers are shifting their focus to paying it forward, with missions that support responsible living, global preservation, inclusion and other practices that support positive change. But how do you prioritize what will make shoppers happy? WSL’s latest How America Shops® research delves into the new shopper...Learn More
How Brands Are Rethinking Water Conservation
WWD / December 18, 2019 / By Allison Collins, Photography By George Chinsee From P&G to Owa, modern beauty brands are finding ways into the waterless beauty movement. Are you ready for the age of powder shampoo? Waterless beauty, a small but increasingly intriguing category comprised of brands and products that think of water...Learn More
The Trend Predictor: Wendy Liebmann by Fragrance Foundation
Fragrance Foundation Accords | December 12, 2019 Wendy Liebmann knows what you’re going to buy before you do. She also knows why, and where you’re going to shop for it. The Australian-born founder of WSL Strategic Retail has been conducting research and reading the tea leaves about consumer habits for...Learn More
Let’s Hear It For the Boys
Don’t think men want makeup? Think again as these mass retailers and specialty brands pioneers lead men to new categories. Men have been quietly pushing category growth in Wellness and Beauty including Men’s Skincare, Hair Care and Makeup, as well as mindfulness, nutrition, yoga, and more. Men’s engagement in these...Learn More