WSL Search Results
Marketing to Moms: Show Caregivers That Your Brand Cares
Caregivers are young, 66% are Millennials or Gen X and 60% of women with children are caregivers. Mother’s Day is the one day in the year when we make it a point to give credit to those who are literally, raising and maintaining the world’s population. So how can you best...Learn More
Caring Scores. Do Shoppers Believe You Care About Their Health?
Retailers are talking big about wellness, showcasing chemical-free beauty products, all-natural lines and affordable organics, but few shoppers are buying that retailers genuinely care about their health. It’s not enough to say your brand philosophy sits cozily on the corner of “Happy and Healthy,” or that you’ve been providing health...Learn More
5 Ways Gen Z are Defining Wellness, and Why Retail Should Care
By Emily Dougherty, October 21, 2022 || BeautyInc. – A Publication of WWD Women over the age of 50 have been routinely ignored by marketers for decades. Now, though, healthier and wealthier than any generation of women before them, Gen X is coming resolutely into focus. As American women age, they start...Learn More
The WSL List: Retailers That Stand Out, For Better & Worse
It’s that time of year when we look back over the past 12 months and assess the retail winners, losers and those in between. This year’s WSL List includes not only big brand names, but it also identifies five themes that inform what we call Shopping Life®. Here’s a sneak...Learn More
Driving Consumers to Stores
Beauty Insight // January 22, 2019 // Issue 189 WSL Strategic Retail CEO & chief shopper Wendy Liebmann: “Shoppers go to physical stores for a variety of reasons. ‘I want it now’, because [the product has] run out or because they saw it on Instagram, is still a viable reason...Learn More
Robomart May Resurrect the Strip Mall: Future Shopping Life
If self-driving stores and same-day delivery are the future of Shopping Life®, encouraging shoppers to stay at home, then what will become of traditional (and outmoded) centers? We have a few ideas… but what are yours? We thought Shopping Life® had changed in the last five years, but the next...Learn More