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Why Sexual Wellness is the Next Big CPG Growth Category with Rachel Marler | EP111
In this episode: In this episode of Future Shop, host Wendy Liebmann sits down with Rachel Marler, the North American Chief Commercial Officer for Lifestyles (the makers of SKYN condoms). Together, they explore the rapid evolution of the sexual and intimate wellness category from a restricted retail afterthought to a crucial...Learn More
What’s Worth It Now? How to Deliver Value to Shoppers Today.
Sure, a product’s value is based on price, but it also is enforced by several other characteristic such as accessibility, experience and healthy principles. It’s time for retailers and brands to rethink why a shopper would want their goods beyond a competitive price, and then figure out how to...Learn More
More Needs to Be Done in Women’s Wellness: 4 Critical Steps
Female shoppers spend billions of dollars on wellness products each year, yet we believe brands and retailers aren’t taking full advantage of the opportunity and actually see them. WSL Strategic Retail, in collaboration with key retail and brand leaders, has uncovered four pillars upon which the next revolution of women’s...Learn More
Social Shopping 2026: What Brands and Retailers Must Know Now
Not so long ago it may have been considered niche, but today social media has evolved into a relied-upon channel for one-quarter of shoppers. Our recent How America Shops® report, “The Social Shopping Handbook” reveals who shops which platforms, the categories they shop and how brands and retailers need to...Learn More
How Gen Z and Alpha will Redefine Retail
Discovery, agency, and identity now form a nonstop loop for Gen Z and Gen Alpha, who don’t just shop categories—they curate lifestyles through creators, communities, and causes. In this edition of the Retail Safari® Newsletter, we explore how brands are redesigning retail around their expectations, including… Do Not Rely on...Learn More
Generation Alpha Wants to Shop: 4 Qualities Define How
Generation Alpha – kids born between 2010 and 2024 – are estimated to be worth $255 billion as consumers. And they influence a significant amount of their Millennial parents’ brand choices and household spending. But don’t expect Gen A to simply be an extension of Gen Z. These four factors...Learn More