WSL Search Results
More Needs to Be Done in Women’s Wellness: 4 Critical Steps
Female shoppers spend billions of dollars on wellness products each year, yet we believe brands and retailers aren’t taking full advantage of the opportunity and actually see them. WSL Strategic Retail, in collaboration with key retail and brand leaders, has uncovered four pillars upon which the next revolution of women’s...Learn More
Social Shopping 2026: What Brands and Retailers Must Know Now
Not so long ago it may have been considered niche, but today social media has evolved into a relied-upon channel for one-quarter of shoppers. Our recent How America Shops® report, “The Social Shopping Handbook” reveals who shops which platforms, the categories they shop and how brands and retailers need to...Learn More
How Gen Z and Alpha will Redefine Retail
Discovery, agency, and identity now form a nonstop loop for Gen Z and Gen Alpha, who don’t just shop categories—they curate lifestyles through creators, communities, and causes. In this edition of the Retail Safari® Newsletter, we explore how brands are redesigning retail around their expectations, including… Do Not Rely on...Learn More
Generation Alpha Wants to Shop: 4 Qualities Define How
Generation Alpha – kids born between 2010 and 2024 – are estimated to be worth $255 billion as consumers. And they influence a significant amount of their Millennial parents’ brand choices and household spending. But don’t expect Gen A to simply be an extension of Gen Z. These four factors...Learn More
WSL Strategic Retail Looks Ahead: 7 Shopper Trends for 2026 and Beyond
What will 2026 bring to retailers and brands? Our extensive library of research provides an instructive narrative of what companies should prepare for in the coming year. We’ve identified seven shopper movements, and the 2026 predictions they suggest, here. Retailers and Brands, We Have a New Year’s Gift for You....Learn More
Can AI Build Shopper Engagement and Emotional Trust?
Nine in 10 retailers and brands already use artificial intelligence to engage shoppers, but are they missing the opportunity to use AI to build emotional trust and engagement? In this blog, we say “yes” and help you explore how to do a better job to help shoppers solve problems and...Learn More