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How Gen Z and Alpha will Redefine Retail
Discovery, agency, and identity now form a nonstop loop for Gen Z and Gen Alpha, who don’t just shop categories—they curate lifestyles through creators, communities, and causes. In this edition of the Retail Safari® Newsletter, we explore how brands are redesigning retail around their expectations, including… Do Not Rely on...Learn More
Generation Alpha Wants to Shop: 4 Qualities Define How
Generation Alpha – kids born between 2010 and 2024 – are estimated to be worth $255 billion as consumers. And they influence a significant amount of their Millennial parents’ brand choices and household spending. But don’t expect Gen A to simply be an extension of Gen Z. These four factors...Learn More
WSL Strategic Retail Looks Ahead: 7 Shopper Trends for 2026 and Beyond
What will 2026 bring to retailers and brands? Our extensive library of research provides an instructive narrative of what companies should prepare for in the coming year. We’ve identified seven shopper movements, and the 2026 predictions they suggest, here. Retailers and Brands, We Have a New Year’s Gift for You....Learn More
Can AI Build Shopper Engagement and Emotional Trust?
Nine in 10 retailers and brands already use artificial intelligence to engage shoppers, but are they missing the opportunity to use AI to build emotional trust and engagement? In this blog, we say “yes” and help you explore how to do a better job to help shoppers solve problems and...Learn More
Why Older Shoppers Matter More in Times of Chaos: 5 Opportunities
In 25 years, American consumers have endured a succession of social and economic events that have changed how we live and shop – and those changes differ among generations. So we delved into our latest “How America Shops® in Chaos” report to learn specifically how older shoppers are responding. Not...Learn More
Retail Safari® Immersion with WSL - Meijer
Join us for a Retail Safari® Immersion Meijer Growth Activation Retail Immersion Grand Rapids, Michigan January 14th & 15th, 2026 Following our 2025 Retail Safari® Immersion, we are moving into the next phase – Activation. Our HBC Activation Workshop will immerse you in driving growth and innovation across the business,...Learn More