WSL Search Results
The Future of Beauty. Healthy or Not? with Lauren Brindley from Walgreens | EP31
In this episode: Wendy Liebmann talks to Lauren Brindley, Former Group Vice President and General Merchandise Manager for Beauty and Personal Care, Walgreens, about whether the future of the beauty category is now truly connected to health and wellness. They discuss: How US shoppers have come to understand the natural link...Learn More
Livestreaming in the U.S.A.? Learnings from China
From Nordstrom to Petco, a blend of merchants hosted livestream shopping events in 2021, and the U.S. livestream sales were estimated to reach $11 billion by year’s end. Yet just 16% of U.S. shoppers purchased from livestreams in 2021, our How America Shops® research shows. In China, two-thirds of consumers...Learn More
You Want to Follow the Shopper Into 2022? Here Are Four Paths
As 2021 passed the baton to 2022, we at WSL reflected on all the behaviors being passed along as well, and the directions these unfolding paths to purchase will take in 2022. Then we combed through our How America Shops® research and narrowed these paths down to four practices that...Learn More
The Future of Retail with Candace Corlett | EP30
In this episode: WSL’s Wendy Liebmann, CEO, and Candace Corlett, President, challenge the notion that companies cannot anticipate the future in these times. The shopper and retail trends WSL identified and has been tracking for 4 – 5 years are now clearly redefining the retail landscape. They discuss: How powerful...Learn More
Gen Z is Waiting for You. Are You Coming?
If retailers and brands want to keep the lucrative, tech-raised shoppers of Gen Z, they need to come all the way to them. Due to technological imprinting, Gen Z’s innate expectations as shoppers far exceed those of other generations, and it presents new challenges, our How America Shops® research shows....Learn More
Branding WELLness: The New Dynamics with Tim Girvin | EP29
In this episode: Wendy Liebmann talks with Tim Girvin, founder and chief creative officer of Girvin Inc., about how companies need to tell their stories in this age when shoppers are more focused on their health and wellbeing than on accumulating things. They discuss: The importance of truth in storytelling when...Learn More