WSL Search Results
How Brands Can Achieve Shopper Loyalty: It’s All About Caring
The food and beverage industry, all CPG for that matter, faces trust issues in 2025, and it presents competitive risks for national brands. WSL shopper surveys show that most consumers feel manufacturers care less about quality now than they used to. Shrinkflation and higher prices add to trust issues. Here’s...Learn More
The Future of Brands, Retail, Innovation, and Work with Joanna Jensen | EP87
In this episode: Wendy Liebmann talks to Joanna Jensen, founder of Child’s Farm, the British multi-award winning, baby and child personal care brand that took leadership of the category from behemoth Johnson’s Baby. They discuss: How to take on the biggest brand and win. Why passion so often leads to...Learn More
What the Evolution of Dupe Culture Means for Beauty Brands and Retailers
By James Manso, NOVEMBER 12, 2024 || A Publication of WWD (Women’s Wear Daily) Try to copy Charlotte Tilbury and you’ll be met with an error message — and a humorous social media rebuttal. In a TikTok the brand posted last month showing a bottle of the brand’s Hollywood Flawless...Learn More
How Women's Health Brands Are Driving the Future of the Category
By Emily Burns, OCT 06, 2023 || BeautyInc. – A Publication of WWD A look at how brands including Womaness, Kindbody and Bayer are employing products, campaigns and community to destigmatize women’s health. At the Beauty & Wellness Forum, Wendy Liebmann, chief executive officer and chief shopper at WSL Strategic...Learn More
Shoppers are Buying More Store Brands, But Brands are Muddy and May Not Know It!
Private label goods, or store brands, have become so sophisticated in packaging and quality that shoppers might not even recognize they’re store-exclusive. As our How America Shop® research into rising prices continues, we find up to 45% of shoppers are now buying more of these store labels. Are national brands...Learn More
Shopping Made Easier: The Best Shopping Tools, Brands & Retail Formats
Convenience is a major influencer in shopping behavior and a value that retailers and brands must shout to shoppers. In this Retail Safari®, we reveal: What shoppers are doing to make their Shopping Life easier – and how smart retailers and brands are responding Buzz-worthy digital tools making headlines now...Learn More