WSL Search Results
Surrounded by Chaos, Shoppers Take Control
Harried shoppers are trying to regain power in the areas of their lives where they could, and today that includes shopping trips. Retail brands should give it to them if they want to see higher sales. Based on what shoppers told us, we’ve devised a four-step strategy. Their world is in...Learn More
5 Ways Gen Z are Defining Wellness, and Why Retail Should Care
By Emily Dougherty, October 21, 2022 || BeautyInc. – A Publication of WWD Women over the age of 50 have been routinely ignored by marketers for decades. Now, though, healthier and wealthier than any generation of women before them, Gen X is coming resolutely into focus. As American women age, they start...Learn More
The WSL List: Retailers That Stand Out, For Better & Worse
It’s that time of year when we look back over the past 12 months and assess the retail winners, losers and those in between. This year’s WSL List includes not only big brand names, but it also identifies five themes that inform what we call Shopping Life®. Here’s a sneak...Learn More
WSL Reports Beauty Mega Brand Gets New CEO
By Jenny B. Fine // January 9, 2019 – WWD Jean-André Rougeot comes from Benefit Cosmetics, where he drove sales to more than $1.5 billion. As chief executive officer of Benefit Cosmetics, Jean-André Rougeot helped propel the brand from a hero-product based business to a full-fledged line with over $1.5 billion...Learn More
9 Off-The-Radar Retail Predictions For 2019
By Brian Pearson // Forbes, December 12, 2018 So much of retail is a gimmick. Just ask 2018. Massive sums are invested in immersive experiences that quickly lose their spark and in digital features that fail to make the experience easier. So more than 5,000 stores closed in 2018. In their valid...Learn More
Are You Speaking Your
Shoppers’ Language?
Communication is the basis of a healthy shopper relationship, but lots of retailers that sell similar products communicate in very different ways. Are you getting your message right? Is it just a Barbie Dreamhouse, or a guarantee of a good night’s sleep? This is how different retailers present one popular toy...Learn More