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The Retailers Key to Inspire Shopper Spending
After nearly a decade of pushing back, not wanting to be tempted, consumers are ready to spend more time shopping – a good sign because it means they’re willing to spend more money again. But converting their time into your money means helping them do what they have to do...Learn More
Are You Getting In The Shopper's Way? If Not, It's Time
Shoppers demand to make purchases in different ways, and those different ways are changing. To cross their paths, a merchant needs to connect with shoppers in the fleeting moments when they may be considering a purchase. Here are three ways to do so. The shopper left for the store as focused as...Learn More
How to Replace The Holiday Hype with Happiness
Try what retailers may; the days of shoppers turning into last-minute Christmas fairies are fading. Holiday shopping behavior is now like everyday behavior, and shoppers just want to combine it into their regular activities. A few guiding trends can help brands prepare. The trees have been up since September and...Learn More
Shoppers Have Ditched Routines: Here's How to Reach Them
When it comes to shopping, the routine has all but disappeared for a significant portion of shoppers. Fortunately, a wealth of digital technology can help brands and retailers intercept shoppers – if they prioritize. We’ve got three disarmingly easy ways to do so. Want to sum up the shopper’s path to...Learn More
Goodbye Routine! Hello New Trips!
The ‘newest normal’ is not what retailers or brands would like it to be, but adapting to this new Shopping Life® is the only way that sales will grow. This new study shows how routines have unraveled and a shopping trip is more industry speak and less what shoppers do. The Action Steps in...Learn More
Bloomingdale's Bets Big on Millennials Beauty with Glowhaus Concept
By Ellen Thomas on August 17, 2017 | WWD Article Eight-hundred products from 30 brands are going into a Millennial-targeted beauty department, located on the retailer’s contemporary floor. Does Bloomingdale’s hold the master plan to bring Millennials back to department store beauty counters? Not quite — instead, the retailer is...Learn More