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shopper research

The Shoppers’ Social Shopping Handbook

In this report, we looked at how social media fits into shoppers’ lives today – especially compared to other digital shopping outlets. We have long tracked the evolution of social shopping in people’s lives, from TV shopping and catalogues to the internet, livestreaming, and the metaverse. This new study paints...Learn More

retailer innovators

New Rules of The Digital Shopper

Discovery, engagement, and influence now form a nonstop cycle where shoppers don’t just find products — they experience them through creators, communities, and convenience. The retailers winning today aren’t chasing clicks; they’re designing for behavior. In this edition of the Retail Safari® Newsletter, we explored how brands are showing up...Learn More

podcast

The Agentic AI Revolution: What Companies Need to Know for 2026 with Justin Honaman | EP102

In this episode: Wendy Liebmann and Justin Honaman (Amazon Web Services) dive into the chaotic yet exciting world of retail and technology as 2025 wraps up. From AI’s real-world impact on commerce to the rise of “agentic AI,” they explore what’s truly changing the business—and what’s just hype. They also...Learn More

podcast

How to Build a Brand with Purpose, one Retailer at a Time with April Showers | EP101

In this episode: In this episode, Wendy Liebmann sits down with April Showers, the founder of Afro Unicorn®, a brand born from purpose, community, and the need for representation. They discuss how April’s personal passion and smart retail partnerships brought her vision to life. Episode highlights: How Afro Unicorn grew...Learn More

article

Why Older Shoppers Matter More in Times of Chaos: 5 Opportunities

In 25 years, American consumers have endured a succession of social and economic events that have changed how we live and shop – and those changes differ among generations. So we delved into our latest “How America Shops® in Chaos” report to learn specifically how older shoppers are responding. Not...Learn More

report

Retail Safari® Immersion with WSL - Meijer

Join us for a Retail Safari® Immersion Meijer Growth Activation Retail Immersion Grand Rapids, Michigan January 14th & 15th, 2026 Following our 2025 Retail Safari® Immersion, we are moving into the next phase – Activation. Our HBC Activation Workshop will immerse you in driving growth and innovation across the business,...Learn More



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