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It’s More Than Holidays… It’s How Shoppers Celebrate Life
Seasonal isn’t just the big holidays anymore. Today’s shoppers crave reasons to celebrate, large and small—whether it’s a cultural tradition, a school milestone, or just a fun moment in the middle of the week. Retailers who step up with timely and thoughtful support can transform these occasions into deeper connections...Learn More
The Art of Using Insights to See the Person Behind the Data
Virtually every retailer relies on data to better understand its shoppers. But the human behind the data can be obscured by the quest for more information. More organizations are shifting their focus toward using their data to put the consumer – not product – first. Based on our research, this...Learn More
How America Shops® in Chaos: What’s Worth It Now?
In this report, we looked at how shoppers’ habits, preferences, and thinking have changed in light of seemingly endless crises. We wanted to better understand how shoppers are navigating a chaotic world, how they’re changing (or not changing) their values and preferences, and the roles brands and retailers can play...Learn More
Turning Stores Into Neighborhood Destinations
Localization is more than just a personalized welcome and goodbye. Today’s shoppers expect stores that reflect their neighborhoods, but also their culture and passions. When retailers embrace local, they create destinations that feel personal and irreplaceable. The payoff? Shoppers see the brand as a trusted community partner rather than just...Learn More
Beauty Faces Down Chaos: 7 Opportunities for All Categories
After our recent travels to explore the latest in beauty, WSL Strategic Retail’s experts returned to NYC impressed by the category’s resiliency in this time of chaos. Here are seven examples of what beauty can show other business (categories and retailers) in order to grow. Is the ‘Lipstick Effect’ Still...Learn More
Wellness, The Shopper's Way
Wellness isn’t a category — it’s a culture. Today’s shoppers define it on their own terms, blending mental, physical, and emotional wellbeing into one lifelong pursuit. In this issue, we explore how brands and retailers are rising to the occasion — making wellness easier to understand, shop, and trust. From...Learn More