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WSL Strategic Retail Looks Ahead: 7 Shopper Trends for 2026 and Beyond
What will 2026 bring to retailers and brands? Our extensive library of research provides an instructive narrative of what companies should prepare for in the coming year. We’ve identified seven shopper movements, and the 2026 predictions they suggest, here. Retailers and Brands, We Have a New Year’s Gift for You....Learn More
The ‘Toyification’ of Beauty Is Here to Stay
By James Manso, DECEMBER 23, 2025 || A Publication of WWD (BeautyInc) Brands like Daise and Notewrks are increasingly fashioning their products, packaging and marketing in toy-like ways. “As the world’s gotten more grim and chaotic, beauty has always been in that category that’s not just about holding up in...Learn More
Retail’s Next Act: Human Connection in an AI World with Christi Geary | EP104
In this episode: In this episode, Wendy Liebmann sits down with Christi Geary, EVP at Advantage Marketing Partners, to explore the evolving landscape of retail and the enduring power of the human connection. They dive into the intersection of technology and emotion, discussing why physical retail remains vital despite the...Learn More
Can AI Build Shopper Engagement and Emotional Trust?
Nine in 10 retailers and brands already use artificial intelligence to engage shoppers, but are they missing the opportunity to use AI to build emotional trust and engagement? In this blog, we say “yes” and help you explore how to do a better job to help shoppers solve problems and...Learn More
The Shoppers’ Social Shopping Handbook
In this report, we looked at how social media fits into shoppers’ lives today – especially compared to other digital shopping outlets. We have long tracked the evolution of social shopping in people’s lives, from TV shopping and catalogues to the internet, livestreaming, and the metaverse. This new study paints...Learn More
New Rules of The Digital Shopper
Discovery, engagement, and influence now form a nonstop cycle where shoppers don’t just find products — they experience them through creators, communities, and convenience. The retailers winning today aren’t chasing clicks; they’re designing for behavior. In this edition of the Retail Safari® Newsletter, we explored how brands are showing up...Learn More