WSL Search Results
Caution! Retail Curves Ahead
In this study we present a preview of the attitudes, anxieties and concerns that shoppers are experiencing as this holiday season approaches— and will carry with them into 2024. We trend the traditional How America Shops® measures of financial outlook and see many more shoppers barely holding on, and financial...Learn More
Walking the Talk of the New Inclusion
Just a few years ago, being inclusive in retail meant recognizing non-binary consumers and those with “differently shaped” bodies. But to be fully inclusive, retailers and brands will have to embrace a much wider spectrum of differences, some of which we can’t even see. Our scouts have been researching the...Learn More
Retailers Are Losing Category Sales Due to Indecisiveness
Consumers are finding more categories are a challenge to purchase in the store, and that’s causing them to go online to buy what they need – easily, with discretion and sometimes at a better price. Based on our proprietary consumer insights, these are the categories retailers and brands need to...Learn More
Retail Leaders Define 6 Vital Trends for 2024-2025 | EP60
In this episode: Wendy Liebmann talks to six industry leaders about key trends that will impact retail in 2024-2025. Listen to: They discuss: The health and wellness revolution at retail, and how to define women’s wellness. The new generation cohort driving growth: how 50+ consumers are the big opportunity now....Learn More
How to Make the Shopping Trip Easier, To All Generations
Yes, price is important to consumers today, but if shoppers don’t find a store that is easy to shop, they might not go in. What defines easy shopping in the store, however, depends on the age of the shopper. For our latest How America Shops® research, we asked consumers what...Learn More
The Paradox of the New Shopping World with Candace Corlett | EP59
In this episode: Wendy Liebmann talks to WSL’s president Candace Corlett about the latest How America Shops® research that addresses the foundational changes in shopper sentiment and behavior as a result of five years of turmoil. (That’s right, it’s not only about the pandemic.) They discuss: The paradox of shoppers’...Learn More