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shopper research

The Shrinking American Household and How it's Poised to Impact Retail

Future Now Future Next — Volume 2 [ 2024 ] U.S. household size is shrinking, with exponential growth in single person households. Despite smaller baskets, these shoppers have more time to be focused on their own health and wellness, and they are more brand loyal across many categories. This Future...Learn More

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‘Invisible’ Channels Eroding Retail Categories

Under-the-radar retail channels such as TikTok, Instagram and marijuana dispensaries are eating up market share in the health and wellness category, our preliminary How America Shops® research suggests. If retailers and brands don’t respond to this threat soon, they’ll suffer the side effects. But we see opportunity. Invisible Channels are...Learn More

article

Future of Commerce 2030 Series Kicks Off in London

By Scot Meyer, OCTOBER 9, 2024 || A Publication of MMR (Mass Market Retailers) “If you have an interest in what the future holds for this industry, you’re in the right place today,” said Ed Morgan, president of The Emerson Group. LONDON — The Emerson Group kicked off its “Future...Learn More

report

Our Events - Past and Future

WSL Events Stay on top of our events. In-Person & Virtual. Don’t miss what’s coming. See what we’ve done. Women’s Wellness: The Next Revolution When? June 25, 2026 Where? The Lighthouse Pier 61, Chelsea Piers, New York NY What? WSL Strategic Retail hosted its 3rd in-person health symposium alongside RetailmediaIQ...Learn More

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13 Pet Consumer Insights That Will Surprise You!

Pet parents are valuable shoppers in more ways than brands and retailers might realize. Our proprietary research into pet parent purchase behaviors reveals that their values as shoppers extend well beyond just the pet category. How Well Do You Really Know Your Pet Shoppers? Pet brands and retailers might know...Learn More

podcast

Caregiving – The Next Big Retail Opportunity with Reema Jweied-Guegel | EP77

In this episode: Wendy Liebmann talks to Reema Jweied-Guegel, Director, AARP Enterprise Strategy Group about the growing population of caregivers, who they are, the challenges they face, and how retailers and brands can support them. They discuss: WSL’s latest How America Shops® research which indicates that 6/10 Americans take care of...Learn More



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