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How Do Retailers Win Minorities’ Trust? By Doing Something
It’s easy for retailers to say they care about Black customers, but what are they doing to prove it in the store every day? This issue is more pressing now as the pandemic, racial strife and financial concerns heighten stress among all shoppers and store workers. For our latest How...Learn More
Black Shoppers
Shopping behaviors and financial worries are all here in this report that compares Black to Caucasian shoppers. Findings that will lead you to change strategy and rethink priorities will be the willingness of Black shoppers to spend more on healthier choices, their respect for national brands, and perhaps the greatest...Learn More
Shoppers are Taking Back WELL: 5 Ways Retail Can Help
Remember December, when so many people resolved to include holistic wellness in their foods, products, and activities? The pandemic sidelined the healthy-living movement for many, but now, after several months of sheltering-in-place, shoppers are reclaiming the concept of personal and family wellness in all they do. Here’s how retail stores...Learn More
Developing African American Talent in our Industry: WE Move Forward
The WE Mission is to enhance the future, develop talent across generations and advance health and wellness. WE recognize that change starts with asking questions, educating ourselves and continuing the conversation. This has prompted us to lead a four-part live video panel series called, “WE Move Forward.” WE Move...Learn More
These CPG Categories are Going to See a Big Online Lift
Our research indicates that online shopping for basics, including groceries, will continue to lift as more customers are won over by the channel’s safety, price, and ease. People who bought the basic groceries and health products online as a result of the pandemic tell us about their experience and their...Learn More
Humanizing Brands, Retail and Corporate Culture | EP04
In this episode: Wendy Liebmann interviews Craig Dubitsky, the “happy” founder of Hello Products, about how to create brands and retail that shoppers want in these volatile times. They discuss reinventing established categories, how big companies can move fast, how unleashing internal creativity can transform a business culture and how,...Learn More