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shopper research

Gen Z Changes How You Need to Deliver WELLness

Generation Z did not have to learn to live WELL…they were born into a universe of fitness, knowing good food vs. bad food, drinking water, paying for organic, snacking on nutrition bars, demanding “free-from products”, monitoring their fitness, and accepting virtual health providers for physical and mental health. Gen Z’s...Learn More

article

‘Medtailing’, Medical & Retail, Is Here To Stay

BY KAREN KROLL // National Retail Federation, February 26, 2020 Changing demographics are helping drive continued interest in the mix of retail and health care. While many areas of bricks-and-mortar retailing face headwinds, one shows signs of growth and promise: health care and medical services offered within stores and shopping centers. These...Learn More

article

What does ‘Change Now’ Mean? 5 Shopping Shifts to Watch

Forget merchandise, Forget promotions. Forget ads. Being a part of change today means accepting that shoppers expect retail to play a fundamentally different role in their lives. And they expect it Now. Our How America Shops® report, “Change Now,” is a real-time example of how much faster change is occurring...Learn More

article

3 Ways to Know if Your Beauty Brands are Man Enough

Men are venturing into the beauty category at a pace that could turn an unprepared brand’s hair gray. Yet while interested in the category, many men don’t know how to enter it. Our How America Shops® survey revealed three steps for getting them there – but don’t wait or you’ll...Learn More

podcast

It's Not About Amazon with Wendy Liebmann and Candace Corlett | EP 01

We are very excited to announce that the Future Shop Podcast with WSL is officially live across the web! Learn more about it here: What’s the Future Shop Podcast with WSL all about? Our podcast focuses on how shoppers are transforming retail and what you need to do about it. Retail...Learn More

article

A New Set of Values is Changing Shopping Life

In 2020, brands and retailers are shifting their focus to paying it forward, with missions that support responsible living, global preservation, inclusion and other practices that support positive change. But how do you prioritize what will make shoppers happy? WSL’s latest How America Shops® research delves into the new shopper...Learn More

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