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Shoppers Need Mental Relief: How Brands & Retailers Can Help
Consumers have been trying to minimize stress for some time, including in their shopping trips. Now COVID-19 has added an unpredicted level of complexity and angst to that pursuit. We looked into how brands and retailers are easing stress among pandemic-minded shoppers, and came back with three guidelines. Shoppers Need...Learn More
Finding The Next Normal in a Post COVID-19 Beauty World
In this CEW Free Webinar, Wendy Liebmann shares how shopper attitudes and behaviors are dynamically changing as we transition from a health crisis to a financial crisis, including implications, emerging issues, and opportunities, all helping to lay the groundwork for The Next Normal. If you’d like to learn more about...Learn More
Through the Retail Industry Lens: Consumers and Wellness
Strategist and CEO Wendy Liebmann takes retail’s temperature in the days of COVID-19 Fiona Soltes // NRF Contributor // May 1, 2020 If the coronavirus pandemic has put a spotlight on one thing, it’s certainly our health. Being well and staying “safe” have become drivers for a multitude of attitudes and...Learn More
How Coronavirus Could Change Beauty’s Commitment to Sustainability
Companies are doubling down on social issues over environmental. By Ellen Thomas on April 17, 2020 // Beauty Inc. – WWD In a pandemic-stricken world, beauty companies are acknowledging that caring for the planet means caring for people, and vice versa. For the beauty industry, the sustainability conversation often revolves heavily around reducing plastics and packaging, but...Learn More
Webinar: How America Shops® In a COVID-19 Crisis
WSL’s concern continues to be with our friends, family, brands and retailers alike as the world manages this health crisis and transitions to a financial crisis. We are committed to helping you understand Shopping Life® now and what you should be thinking about for the future. If you’re a How...Learn More
Consumers Will Continue to Embrace Online Shopping After Crisis Ends
Wendy Liebmann of WSL Strategic Retail predicted consumers will also cut spending and seek to trade down. By Jean E. Palmieri // WWD, April 9, 2020 Consumer behavior will change dramatically when the coronavirus crisis is finally resolved. That will include a lasting dependence on online shopping and a marked trend toward...Learn More