WSL Search Results
Gen Z Is Ignoring Your Loyalty Program – Here’s Why
Retailers count more reward program memberships than any other industry – 1.6 billion in the U.S. Keeping those members active is another matter, however, and the challenge may be even greater among young Gen Z members. Here’s why, and four insights into how to click with Gen Z. There are...Learn More
Navigating the Beauty Aisle for Women of Color
By Anne D’Innocenzio // AP News, June 12 2019 Black and other darker-skinned women had long struggled to find makeup that matched or complemented their skin. But a widening array of products is showing up at mainstream retailers with an eye toward the multicultural consumer. A big game changer was Rihanna’s Fenty Beauty...Learn More
Marketing to Moms: Show Caregivers That Your Brand Cares
Caregivers are young, 66% are Millennials or Gen X and 60% of women with children are caregivers. Mother’s Day is the one day in the year when we make it a point to give credit to those who are literally, raising and maintaining the world’s population. So how can you best...Learn More
WSL Reports Injecting Beauty Into Wellness
If beauty companies want to meet one of the most important players in consumer healthcare today, they should look in the mirror – they are it! Women have decided that their beauty is part of their growing wellness and self-care. Disruptive beauty companies know this and have figured out how...Learn More
WSL Strategic Retail's Big Business of WELL Initiative
There is an accelerating social movement underway that demands more than a “business-as-usual” approach to wellness. Consumers now expect everything they buy to somehow contribute to their overall wellbeing. This presents bigger opportunities for companies already established in health care…but it has also encouraged new competitors. Agile innovators are re-inventing...Learn More
Caring for the Caregiver
The Big Business of WELL report highlighted the expanding opportunities in wellness. One of those opportunities is Caregivers. 40% of US adults are Caregivers, most are under 40, and 46% of them are spending more on health versus last year. This sets the stage for a huge opportunity for the many...Learn More