WSL Search Results
The WSL List: Retailers That Stand Out, For Better & Worse
It’s that time of year when we look back over the past 12 months and assess the retail winners, losers and those in between. This year’s WSL List includes not only big brand names, but it also identifies five themes that inform what we call Shopping Life®. Here’s a sneak...Learn More
The Store Shelf is a Huge Underused Media Center
Retailers are over investing in stores of the future and digital technologies while the shelf, where 91% of consumer packaged goods sales happen, remains an emotional wasteland. Shoppers have emotional connections to the categories they buy, triggered by the benefits they expect from using a product, so why do retailers...Learn More
Are You Speaking Your
Shoppers’ Language?
Communication is the basis of a healthy shopper relationship, but lots of retailers that sell similar products communicate in very different ways. Are you getting your message right? Is it just a Barbie Dreamhouse, or a guarantee of a good night’s sleep? This is how different retailers present one popular toy...Learn More
The U.S. & South Korea Opportunity
The social movement to live a healthy life, in both mind and body, is stretching across the Americas, Europe, and Asia. Smart product and service companies are creating new paths to seize their share of shopper spending created by this passion to live WELL. Industry innovators are winning in fitness,...Learn More
Holiday Sales Look Bullish
– But Retailers Should Be Worried
By Emily Dougherty, October 21, 2022 || BeautyInc. – A Publication of WWD Women over the age of 50 have been routinely ignored by marketers for decades. Now, though, healthier and wealthier than any generation of women before them, Gen X is coming resolutely into focus. As American women age, they start...Learn More
The Big Business of WELL
People’s expectations are that every product and service they buy will help them be WELL, which opens the competition for WELL beyond the traditional categories of Food, Nutrition, Doctors and Medications. WELL presents unlimited opportunities. This new How America Shops® study tells you… if you can imagine a new role...Learn More