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shopper research

Where Did the Drug Store Shopper Go?

If you do business in the Drug Channel, the question of what’s happened to Drug Store traffic is surely keeping you up at night. Our latest report demonstrates why traffic has declined despite macro health trends in the channel’s favor. It also provides solutions for how to do business (and win) in the...Learn More

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The Challenge: Brands on The Door vs. Brands on The Floor

When it comes to brands on the shelf, research shows that some shoppers will swap stores to get the brand they want. When those brands are private label, the retailer has an opportunity to use them to boost the value of the name on the door. That’s never been truer....Learn More

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Beauty Seeks Role in Future of Drugstores

By Faye Brookman |  WWD Article – April 20, 2018 Pharmacy, in-store clinics and other health-care initiatives are altering the drugstore retailing landscape. What role will beauty play as drugstores evolve to a more health care-centric format? The question is whether CVS’ $69 billion acquisition of health insurance giant Aetna;...Learn More

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Shoppers Want Respect, Not Discounts | 7 Brands that Deliver

Shoppers yearn for retailers that deliver respect, but our research shows only a handful deliver it the way shoppers want it. What are they doing right? We explore several examples of retail companies that succeed in winning the shopper’s respect. When the shopper wants to be put first, she goes...Learn More

shopper research

The Power of the Xtreme

The powerful shopper segments who are extreme in their passion for a lifestyle around Health or Food or Shopping are profiled in this report. Health, Food, and Shopping were studied because they have universal appeal, and each category has seen a dramatic change in the last few years, creating opportunities...Learn More

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More Brands Checking Into Hospitality & Fitness, Should You?

There is no longer a routine path to purchase, so retailers and brands are breaking their own molds. Among the trends: Many are turning to fitness and hospitality in the latest bid to shape-shift into what shoppers want their stores to be. We’ve reported before that shoppers are increasingly ditching their shopping...Learn More

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