WSL Search Results
Dollar Chains are Setting New Standards in Happy Shopping
What can shoppers get for $1 to $5? An experience that’s happy, attractive and digital. These are the words that describe today’s dollar chains, and their creative value-priced sister chains. Our latest Retail Safari® explores several of the latest efforts by this burgeoning sector, from Dollar General to Five Below....Learn More
The New Frontier in Wellness: We’ll Help You Find Your Place
WSL’s upcoming How America Shops® report on the future of WELL starts with emerging conditions shoppers are treating, bolder categories that are “out of the pantry,” faster services and a shift in trust and treatment. The dilemma is that as more categories have launched healthier choices, the Next WELLness Frontier...Learn More
Help Millennials With Inflation and Bond Long-Term
Millennials are the single largest shopping group to find themselves struggling due to high prices – nearly half tell us they find it hard to both pay the essential bills and buy more than the basics. Our research reveals unique characteristics of this age group that present four opportunities for...Learn More
Choosing the Right Wellness Products Is Exhausting
Retailers and brands have responded enthusiastically to the shoppers’ preference for more wellness in their everyday products, with healthier options in food, personal care, beauty and health categories. But when the aisles deliver overwhelming choices, often with competing wellness promises on every shelf, has it become too much of a...Learn More
Meet the Struggling Shopper – It’s Not Who You Expect
Nearly two-fifths of adult shoppers are having trouble buying the basics while covering their bills, our latest shopper research shows. This may be expected, due to a price crisis, but what we didn’t expect was the broad scope of their demographics. Retailers and brands, meet what may be the greatest...Learn More
Improve the Store Experience Category by Category WSL Has an Index to Help!
WSL recently asked thousands of shoppers what they value most in a brick-store shopping trip and what makes a good shopping experience. The answers, we learned, vary by category. So we measured how well various retailers deliver what shoppers want, by category, and reported the results in our Retailer Performance...Learn More