WSL Search Results
Retail Health Care Can Be The Center of WELLness
During the pandemic, shoppers started turning to retail health clinics to meet rising demand for quick-and-easy WELLness services. Now, their retail expectations have evolved to include convenient health care treatment. This is especially opportunistic for retail clinics and pharmacies, but is the store missing the script? Are You Treating Your...Learn More
Livestreaming in the U.S.A.? Learnings from China
From Nordstrom to Petco, a blend of merchants hosted livestream shopping events in 2021, and the U.S. livestream sales were estimated to reach $11 billion by year’s end. Yet just 16% of U.S. shoppers purchased from livestreams in 2021, our How America Shops® research shows. In China, two-thirds of consumers...Learn More
You Want to Follow the Shopper Into 2022? Here Are Four Paths
As 2021 passed the baton to 2022, we at WSL reflected on all the behaviors being passed along as well, and the directions these unfolding paths to purchase will take in 2022. Then we combed through our How America Shops® research and narrowed these paths down to four practices that...Learn More
Gen Z is Waiting for You. Are You Coming?
If retailers and brands want to keep the lucrative, tech-raised shoppers of Gen Z, they need to come all the way to them. Due to technological imprinting, Gen Z’s innate expectations as shoppers far exceed those of other generations, and it presents new challenges, our How America Shops® research shows....Learn More
What’s On Trend For Retail In 2022? Here Are 5 Predictions
By Bryan Pearson on December 3, 2021 || Forbes If the past two years have taught the retail industry anything, it’s to meet the unexpected, eye-to-eye, with more of the unexpected. Unexpected as in surprising channels, unpredictable brand partnerships and even a dose of the expected. Because consumer desires have not changed;...Learn More
The Clock is Ticking on Livestreaming and D2C. Are You In?
How America Shops® surveys of thousands of shoppers and our most recent study reveal nearly half of young consumers have already purchased directly from a brand. We dug deeper into the implications of direct-to-consumer trips, including livestreaming, and discovered a territory rich in retail opportunities. We share examples, here. The...Learn More