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20 New Shopper Trends Retailers Should Know for 2021

As we look forward to a 2021 full of hope, we decided to look back on what shoppers have taught us this year, which is what retailers and brands will need to deliver next. Here are 20 of the most significant findings from WSL’s 2020 archives. Determination. In the WSL...Learn More

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WSL’s Retail Caring Scores: What Matters to Shoppers?

WSL asked shoppers to rate retailers based on measures that show how much they CARE about their customers in the midst of the pandemic. The results: Being cared for means keeping shoppers WELL, not just with sanitizers and masks, but encouraging the purchase of healthier choices and creating happy, low-stress...Learn More

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Next Gen In Our Next Chapter: WE Move Forward Webinars

The WE Mission is to enhance the future, develop talent across generations and advance health and wellness. WE Move Forward Panel Series is focused on championing representation and providing mentorship and support for African American women, our greater community at large, and all women and men who want to stand as allies...Learn More

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It’s a 2020 COVID Christmas, Are People Feeling the Spirit of Giving Gifts?

We know the Internet will win a bigger share of holiday shopping, but at WSL we turned our attention to whether the spirit of making lists and giving gifts is thriving — or not. Financially Speaking 2/3 of the US shoppers are feeling financially secure or even optimistic, creating a...Learn More

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Supporting African American Entrepreneurship | Webinar

The WE Mission is to enhance the future, develop talent across generations and advance health and wellness. WE Move Forward Panel Series is focused on championing representation and providing mentorship and support for African American women, our greater community at large, and all women and men who want to stand as allies...Learn More

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Online Retail is Falling Flat – Here’s How to Give it Life

So far, e-commerce has gotten away with just being fast and functional. But in this pandemic, as more shoppers gravitate toward online purchases out of necessity or convenience, it needs to prove it can connect with shoppers more personally. Here are two common-sense ways retailers and brands can engage emotionally,...Learn More



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