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Gen Z is Already Telling You How They are Changing Wellness. Get Ahead!
It will be five years before retailers and brands experience the full economic force of Gen Z, but already this group of shoppers is dropping hints of how things are going to change. And a lot of that change involves their perceptions of wellness. Here’s a heads-up, from our How...Learn More
3 Ways to Get Voice-Activated Devices to Pay Off (Hint: You Need a Screen)
Can we talk about voice technology in retail? If retailers are investing in VA technology, they need to be doing so in areas beyond saving time and easy refills. These qualities are building blocks, but growth follows sales, and sales follow browsing. And that browsing must be displayed as well...Learn More
Costco Quietly Becomes a Destination for Clothes
By Abha Bhattarai // The Washington Post, July 1 2019 Kelly Davis has started doing something she once considered unthinkable: buying clothes at Costco. The 31-year-old had long resisted the warehouse chain’s clothing aisle; it just felt weird buying dresses and shirts at the same place she bought groceries. Plus, she said,...Learn More
Gen Z Is Ignoring Your Loyalty Program – Here’s Why
Retailers count more reward program memberships than any other industry – 1.6 billion in the U.S. Keeping those members active is another matter, however, and the challenge may be even greater among young Gen Z members. Here’s why, and four insights into how to click with Gen Z. There are...Learn More
Navigating the Beauty Aisle for Women of Color
By Anne D’Innocenzio // AP News, June 12 2019 Black and other darker-skinned women had long struggled to find makeup that matched or complemented their skin. But a widening array of products is showing up at mainstream retailers with an eye toward the multicultural consumer. A big game changer was Rihanna’s Fenty Beauty...Learn More
Online Isn't Enough, Disruptive Brands are Opening Stores
Big news! Not everyone is a regular online shopper. In fact, no more than half of people shop online in an average of three months. As a result, many online-first brands have found it necessary to open stores. Here are seven familiar sites that have joined Main Street. It looks...Learn More