WSL Search Results
Retailers Are Losing Category Sales Due to Indecisiveness
Consumers are finding more categories are a challenge to purchase in the store, and that’s causing them to go online to buy what they need – easily, with discretion and sometimes at a better price. Based on our proprietary consumer insights, these are the categories retailers and brands need to...Learn More
Walmart, Target and Kohl’s Take on Amazon Prime Deal Days
When Amazon Prime announced its 48-hour sales extravaganza, called Big Deal Days, which begins six weeks before Black Friday, several retailers including Walmart, Kohl’s and Best Buy were quick to launch their own competing events. Here’s what these super-early holiday efforts have in common, based on our own Retail Safari®...Learn More
How to Make the Shopping Trip Easier, To All Generations
Yes, price is important to consumers today, but if shoppers don’t find a store that is easy to shop, they might not go in. What defines easy shopping in the store, however, depends on the age of the shopper. For our latest How America Shops® research, we asked consumers what...Learn More
Shoppers are Buying More Store Brands, But Brands are Muddy and May Not Know It!
Private label goods, or store brands, have become so sophisticated in packaging and quality that shoppers might not even recognize they’re store-exclusive. As our How America Shop® research into rising prices continues, we find up to 45% of shoppers are now buying more of these store labels. Are national brands...Learn More
Cosmoprof North America 2023: The Key Takeaways
By James Manso, July 21, 2023 || BeautyInc. – A Publication of WWD BEAUTY IS BOOMING — and so is Cosmoprof North America. The beauty trade show, which celebrated its 20th anniversary in Las Vegas last week, saw a swell of entrants flock to the floor. “Forty- four percent of...Learn More
Is Physical Retail Losing Out On Health for Women?
Retailers, are you talking to your customers about sexual health, menopause and menstruation? More women expect to find products to manage the symptoms of these conditions in the store, thanks to online brands dedicated to formerly “taboo” women’s health topics. The trick for retailers and brands is learning where to...Learn More