WSL Search Results
Dove Proves Beauty Never Gets Old
By Faye Brookman, AUGUST 21, 2024 || A Publication of CEW In its latest campaign, Dove’s Real Beauty puts the spotlight on ageism. In its 20-year history, Dove’s Real Beauty campaigns have hit upon issues targeting youthful consumers, from body positivity to the impact of social media on self-esteem. Over...Learn More
13 Pet Consumer Insights That Will Surprise You!
Pet parents are valuable shoppers in more ways than brands and retailers might realize. Our proprietary research into pet parent purchase behaviors reveals that their values as shoppers extend well beyond just the pet category. How Well Do You Really Know Your Pet Shoppers? Pet brands and retailers might know...Learn More
Older Consumers Worth Wooing
By Scot Meyer, JULY 8, 2024 || A Publication of MMR [Mass Market Retailers] Forward-looking retailers and suppliers rightly focus on the needs and wants of Millennials and members of Gen Z, who are critical customers now and (together with the preteens and teens of Generation Alpha) represent the future....Learn More
Event Spotlights Retailers’ Vital Role in Enhancing Health Care
By Scot Meyer, JUNE 17, 2024 || A Publication of MMR [Mass Market Retailers] NEW YORK — Retailers have a critical role to play in providing health care products and services in a way that is more personalized, inclusive, accessible and holistic, according to retail executives who spoke earlier this...Learn More
WSL Event Explores Consumers’ Health Care Needs
By Scot Meyer, JUNE 10, 2024 || A Publication of Chain Drug Review NEW YORK — Speaking at WSL’s recent event here, CVS Health’s Erin Condon talked about how consumer expectations around health care are changing, requiring a more personalized, inclusive and holistic approach. “At the end of the day,...Learn More
Pushing Purchasing Power by Generation: From Gen Z to Boomers
It might not surprise you that Gen X consumers spend more money than Gen Z, Millennials and Boomers. But a breakdown of their spending by category, as percentages of their total purchases, can reveal far more about generational buying trends. Retailers and brands— opportunities exist in unexpected places. How Do...Learn More