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Brands Help Shoppers Do Good, Fast
Shoppers expect brands to tell stories about how they are “acting on” sustainability now – and how shoppers can participate in these sustainable efforts too. The brands we present here are well on their way to helping shoppers act now, so they can live their values when they buy everyday...Learn More
Brands Lose Loyalty Online
Online grocery sales soared by 54% in 2020, creating logistical challenges, but also unintended consequences for brands. As we learn here, buying CPG online raises a loyalty concern for brands. Shoppers surveyed for WSL’s How America Shops® research said they are far more likely to switch brands online than in-store. We...Learn More
Humanizing Brands, Retail and Corporate Culture | EP04
In this episode: Wendy Liebmann interviews Craig Dubitsky, the “happy” founder of Hello Products, about how to create brands and retail that shoppers want in these volatile times. They discuss reinventing established categories, how big companies can move fast, how unleashing internal creativity can transform a business culture and how,...Learn More
Post Neiman’s, Luxe Beauty Brands Explore Options
With Neiman Marcus filing Chapter 11 and the specialty channel in flux, ultra-prestige beauty brands are exploring their options. By Jenny B. Fine on May 15, 2020 // WWD, Beauty Inc. Chanel. La Mer. Sisley. La Prairie. When the Neiman Marcus Group filed for Chapter 11 protection late last week, the top 20 unsecured creditors...Learn More
Shoppers Need Mental Relief: How Brands & Retailers Can Help
Consumers have been trying to minimize stress for some time, including in their shopping trips. Now COVID-19 has added an unpredicted level of complexity and angst to that pursuit. We looked into how brands and retailers are easing stress among pandemic-minded shoppers, and came back with three guidelines. Shoppers Need...Learn More
Can Retailers and Brands Meet Online Shopper Expectations?
COVID-19 is causing an unprecedented number of shoppers to order basic goods for delivery, and many have never before purchased these categories online. What is their experience? Will they be omni-grocery shoppers in a post-COVID-19 world? The results from our report, How America Shops® in a COVID-19 Crisis. Online Orders...Learn More