WSL Search Results
Macy’s Plan to Build Private Label Brands Faces Tough Odds
BY PHIL WAHBA // Fortune, February 11, 2020 Macy’s wants to take more of its fate into its own hands. One of the key components of the comeback plan the struggling department store company unveiled to Wall Street last week is its ambition to turn four of its long-established in-house fashion brands—I.N.C. International Concepts, Alfani,...Learn More
3 Ways to Know if Your Beauty Brands are Man Enough
Men are venturing into the beauty category at a pace that could turn an unprepared brand’s hair gray. Yet while interested in the category, many men don’t know how to enter it. Our How America Shops® survey revealed three steps for getting them there – but don’t wait or you’ll...Learn More
How Brands Are Rethinking Water Conservation
WWD / December 18, 2019 / By Allison Collins, Photography By George Chinsee From P&G to Owa, modern beauty brands are finding ways into the waterless beauty movement. Are you ready for the age of powder shampoo? Waterless beauty, a small but increasingly intriguing category comprised of brands and products that think of water...Learn More
Online Isn't Enough, Disruptive Brands are Opening Stores
Big news! Not everyone is a regular online shopper. In fact, no more than half of people shop online in an average of three months. As a result, many online-first brands have found it necessary to open stores. Here are seven familiar sites that have joined Main Street. It looks...Learn More
Big Brands Still Matter - Stop Being So Defensive
Small brands are gaining trust and influence on the store shelf, but can retailers just walk away from big heritage labels? Not likely. Shoppers want access to both small and big names, our research shows, but for different reasons. Here’s how adventure, and even self-expression, factor in, and how some...Learn More
The Challenge: Brands on The Door vs. Brands on The Floor
When it comes to brands on the shelf, research shows that some shoppers will swap stores to get the brand they want. When those brands are private label, the retailer has an opportunity to use them to boost the value of the name on the door. That’s never been truer....Learn More