It’s a 2020 COVID Christmas, Are People Feeling the Spirit of Giving Gifts?

We know the Internet will win a bigger share of holiday shopping, but at WSL we turned our attention to whether the spirit of making lists and giving gifts is thriving — or not.

Financially Speaking

2/3 of the US shoppers are feeling financially secure or even optimistic, creating a large pool of shoppers with the funds to spend.

Gift Spending

15% will spend MORE to spread cheer and show ‘I care’
30% will spend LESS because some don’t have the money to spend and others have a social conscience that feels guilty spending on gifts when so many are struggling
55% will spend as they did in the strong 2019 holiday season

Year ’round Gift Shopping

Black Friday has transitioned into a 3-month long event, changing shopper expectations of when the deals are.

1/3 expect retailers to compete with Amazon Prime Day
1/3 look for big deals on Cyber Monday
1/3 have their eye out for the right holiday gift all year long

There are more details on shoppers’ feelings towards gifting. Click Here to Download.

Sign up to our Shopper, Retail Trends and Research Insights.

Get our latest thinking on what’s next with shoppers and retail.

Sign up to our Shopper, Retail Trends and Research Insights.

Get our latest thinking on what’s next with shoppers and retail.

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‘We recognized a long time ago that understanding shoppers and their Shopping Life® is the path to innovating the future of retail.’

Wendy Liebmann, CEO & Chief Shopper

Sign up to our Shopper, Retail Trends and Research Insights.

Get our latest thinking on what’s next with shoppers and retail.

We know the Internet will win a bigger share of holiday shopping, but at WSL we turned our attention to whether the spirit of making lists and giving gifts is thriving — or not.

Financially Speaking

2/3 of the US shoppers are feeling financially secure or even optimistic, creating a large pool of shoppers with the funds to spend.

Gift Spending

15% will spend MORE to spread cheer and show ‘I care’
30% will spend LESS because some don’t have the money to spend and others have a social conscience that feels guilty spending on gifts when so many are struggling
55% will spend as they did in the strong 2019 holiday season

Year ’round Gift Shopping

Black Friday has transitioned into a 3-month long event, changing shopper expectations of when the deals are.

1/3 expect retailers to compete with Amazon Prime Day
1/3 look for big deals on Cyber Monday
1/3 have their eye out for the right holiday gift all year long

There are more details on shoppers’ feelings towards gifting. Click Here to Download.

Sign up to our Shopper, Retail Trends and Research Insights.

Get our latest thinking on what’s next with shoppers and retail.

Sign up to our Shopper, Retail Trends and Research Insights.

Get our latest thinking on what’s next with shoppers and retail.

Aut et minima aut aperiam ab magnam sed.

‘We recognized a long time ago that understanding shoppers and their Shopping Life® is the path to innovating the future of retail.’

Wendy Liebmann, CEO & Chief Shopper

Sign up to our Shopper, Retail Trends and Research Insights.

Get our latest thinking on what’s next with shoppers and retail.