Hy-Vee: The Best of What’s Next

In September 2021, grocery retailer Hy-Vee opened a futuristic prototype in Grimes, IA that reimagines the grocery shopping experience. It is a phygital destination that includes Scan & Go checkout, digital kiosks to locate items in store or order online, digital shelf labels, recipes, curbside pickup for fast meal orders, wellness support, and so much more. A reimagined floorplan ... Read more

Victoria’s Secret: From Aspirational to Inclusive

Victoria’s Secret: From Aspirational to Inclusive Report Banner featuring storefront of Victorias Secret New York Flagship
For much of its history, Victoria’s Secret represented an aspirational definition of femininity and sexy. Now, it is on a mission to expand its definition of sexy – and become every woman’s biggest advocate. The transformation from aspirational to inclusive started with a makeover of imagery in its brick-and-mortar stores, including its Fifth Avenue flagship. ... Read more



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