The Pandemic Archives

The Pandemic Wellness Opportunity

We are in the midst of a health crisis in which 73% of shoppers are living in fear of getting sick. Desperate times mean big opportunities for retailers – yet surprisingly, we have not seen retailers act boldly or quickly on this shopper need. On this Retail Safari®, we show you the few retailers who are helping shoppers ... Read more

Reopened Retail Part 4: NYC

New York shut down in March and became the pandemic hot spot. Now after more than 100 days, New York City was given the green light on June 22 to reopen non-essential retail, salons, and outdoor dining. WSL took a Retail Safari® around two NYC neighborhoods: Herald Square & the Upper West Side to see ... Read more

The World Largest Store: Macy’s Herald Square

On Monday, June 22, the world's largest store, Macy’s Herald Square Flagship reopened in NYC. WSL has scouted Macy’s in different cities to see how the department store compares in each location. In this deck, we share how this sprawling 2.5 million square foot store, spanning 11 floors, reopened safe shopping and omnichannel services. Macy’s had an ... Read more

Supporting Shoppers’ Emotional Health in a Crisis

Back when life was ‘normal’ - before facemasks became lifestyle accessories - nearly 45% of shoppers told us stress was the top obstacle to leading a healthy life. Now, the COVID pandemic has created more stressors challenging emotional health . . . the virus anxiety about financial security isolation/depression grieving the loss of a loved one ... Read more

Reopened Retail Part 3: Austin, Texas

WSL is continuing our travels looking at Reopened Retail and we have made our way to The Domain – an outdoor shopping mall in Austin, Texas. Despite the spacious outdoor setting, we spotted only about 60 shoppers. We shopped at over 20 stores to see how they were addressing cleanliness, safety, merchandising, services and overall ... Read more

Reopened Retail Part 2: Malls in Fort Worth & Dallas

WSL is on the road again, making our way through Texas retail to better understand what The Next Normal looks like for physical stores. We went scouting 2 popular shopping malls in Fort Worth & Dallas, to see first-hand how retailers are reopening; what changed, what stayed the same, and what we can learn from it. Download ... Read more

Reopened Retail: A Look Into Texas Shopping Life®

As several US states began to allow certain non-essential businesses to ‘re-open’, WSL set out to better understand what The Next Normal looks like for physical stores. WSL headed into Texas stores (including Macy’s) to see first-hand how these retailers were reopening; what changed, what stayed the same, and what we can learn from it. ... Read more

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